Last weekend as thousands flooded into the Yas Marina Circuit, for what turned out to be the most exciting weekend of F1 racing

19 Dec 2021, 09:04

🏁 Last weekend as thousands flooded into the Yas Marina Circuit, for what turned out to be the most exciting weekend of F1 racing in decades, Metahero was busy making some commotion of our own. 🏎 Kicking things off on Wednesday in Dubai, Metahero, represented by our newly welcomed CMO Bally Singh, presented the ‘Man of the Year’ award at the GQ Awards to a packed house of celebrities and business leaders from the region. 🎩 The next day, in coattails and full of swagger, Bally represented Metahero as the blockchain sponsor of the ‘The Abu Dhabi Dream Ball’ presented by Global Gift. In attendance was a varied list of who's who from the world of fashion and entertainment from Huda Kattan, The Gypsy Kings, Mona Kattan and Eva Longoria. Friday kicked off the F1 proper, where race fans started to trickle in the raceway - giving our team time to hold meetings with potential investors and partners, all in a backdrop of a fully 'Metahero' branded raceway VIP veranda. 📣 For Saturday the entire raceway was buzzing as crowds flocked to the circuit to watch the race qualifying and network, later, the evening brought the culmination of an amazing day with the ‘Proof of Fusion’ event - where our very own Rob, as well as Akon, MM Crypto, Davinci Jeremie, Mathias Mende, Tone Vays, and others presented to a sold-out audience. 🏆 Sunday brought the eyes of the entire world to Abu Dhabi and onto Yas Island in particular as Raceday kicked off. An amazing final race and a brilliant rivalry made the day, even larger and more explosive than anyone's wildest expectations but for Metahero guests the day didn’t end with the chequered flag but carried on into the night with a private concert performance by Akon in the Metahero / Rich List VIP area. In the end, we spent four unforgettable days meeting with crypto influencers, business owners, venture/hedge funds, project owners, sports agents, athletes, and of course our very own HEROes.✊ The success of our presence and sponsorship of the event will definitely be seen in the months to come, as relationships are moved forward, and bonds forged. 👉 Make sure to keep a lookout, there may be more racing in our future 🤫 #BeYourOwnHero